SEO
Classic Search Engine Optimization
Ranking high in Google and Bing results: keyword research, technical work on your site, and content and links that get you to page one.
What is SEO? →Service · Organic Search
Organic visibility for the AI search era
I'm not an agency — I'm an SEO practitioner who ranks his own sites first: e-commerce, content, and affiliate properties across EU & US markets that have earned millions of users.
Organic search in Google is one of my core acquisition channels — but today your customers aren't just typing into Google, they're asking ChatGPT and Perplexity too. So I work in three layers: SEO for search results, AEO for answers, and GEO for AI engines.
Millions of users acquired ✦ 10+ markets across EU & US ✦ Visible in Google & AI engines ✦ 6+ years of experience
Three layers of organic search
SEO, AEO & GEO — what's the difference?
Your customers aren't just typing into Google anymore — they're asking questions and getting answers. Professional organic search now needs to cover all three layers:
AEO
Answer Engine Optimization
Winning the answer itself, not just the click: content built around real customer questions, with structured data that gets you into Featured Snippets and Google's People Also Ask.
What is AEO? →
GEO
Generative Engine Optimization
Getting ChatGPT, Perplexity, Gemini, and Google's AI Overviews to cite your business in their answer — wording models choose to quote, and presence in the sources they read.
What is GEO? →What's included
SEO services
Professional organic search rests on three legs — technical work, content, and links. Here's what that looks like in practice, including a topical-authority approach to content:
Keyword Research & AI Query Mapping
Keyword research by volume, competition, and intent, alongside mapping the questions your customers ask AI engines — building a content map targeted at phrases that bring customers, not just traffic.
Technical SEO & Site Optimization
Site fundamentals: load speed, Core Web Vitals, URL structure, structured data, and clean indexing in Google, Bing, and the crawlers behind AI engines.
Content That Ranks and Gets Cited
SEO content built around the keyword map — service pages, articles, and product pages — written to rank in Google and to be cited by AI engines, using a topical-authority approach: covering a subject in enough depth and breadth that both search engines and AI models treat you as a credible source.
Links & Authority
Building a clean link profile that strengthens your domain over time — the authority both Google and AI engines lean on — without shortcuts that risk a penalty.
WordPress & E-commerce SEO
SEO for WordPress sites, Shopify stores, and e-commerce platforms — category architecture, product pages, and filters that search engines can actually read.
International SEO
Organic growth across EU & US markets: research in the target language, hreflang, and content adapted per market — the same playbook I run on my own sites.
Who this is for
- Small and mid-sized businesses that want customers from Google without depending on paid ads
- E-commerce stores and online retailers
- Content sites, blogs, and affiliate publishers
- Professional practices — lawyers, doctors, accountants
- Startups and SaaS products targeting international markets
Why a consultant, not an agency?
With an independent SEO consultant, strategy and execution sit with one person who knows your business in depth — not split between an account manager, a content writer, and a link builder who never talk to each other.
And most importantly: I don't recommend tactics I read about in a blog post. Everything I suggest is tested first on sites I own — what works stays, what doesn't gets dropped.
How it works
- 1
Diagnosis & Research
A look at where things stand today: how the site reads to Google and AI engines, technical health, existing content, link profile, and competitors — plus full keyword research.
- 2
Work Plan
Prioritized by impact: what to fix on the site, what content to build and in what order — with measurable targets.
- 3
Execution
Technical fixes, content, and link building — solo or alongside your team, whichever fits how you work.
- 4
Measurement & Reporting
Tracking rankings, traffic, and conversions — and how you show up in AI-engine answers — with a clear report on what moved and why.
Common questions
→What is SEO?
SEO — Search Engine Optimization — is the process of getting your site onto the first page of Google and other search engines without paying for clicks. It combines technical site work, content that answers what people are searching for, and links that build the domain's authority.
→What is AEO (Answer Engine Optimization)?
AEO is optimization for answer engines: the goal isn't just to appear in the results list, but to win the answer itself — in Google's Featured Snippets, in People Also Ask, and in voice assistants. In practice, that means building content around real customer questions, answering them directly and concisely, and marking pages with structured data search engines can read.
→What is GEO (Generative Engine Optimization)?
GEO is optimization for AI-powered search engines: making sure that when a customer asks ChatGPT, Perplexity, Gemini, or Google's AI Overviews a question in your space, your business shows up in the answer and gets cited as a source. GEO builds on SEO fundamentals — a healthy site, authoritative content, structured data — and adds wording models choose to quote, presence in the sources they read, and tracking how your brand shows up in answers.
→Is SEO still relevant in the age of AI?
More than ever — the field just got bigger. AI engines don't invent answers from nothing: they lean on the same sites Google already ranks highly, so solid SEO work is the entry ticket for AEO and GEO too. Skip organic search today and you simply won't show up — not in search results, and not in AI answers.
→What's the difference between organic and paid search?
Paid search (Google Ads) delivers results immediately but stops the moment you stop paying. Organic search takes time and work, but builds an asset: traffic that keeps arriving without a media budget, and a cost per lead that drops over time. For most businesses the right mix is both — paid for the short term, organic for the long term.
→How much does SEO consulting cost?
SEO consulting pricing varies widely by competitiveness and scope — typically from a few thousand to tens of thousands of dollars a month. I don't work off a fixed price sheet: after a short audit of your site and competitors, I scope work and budget to match your goals, always starting with whatever will move the needle most.
→How long does it take to see results from SEO?
You'll usually see initial ranking movement within a few weeks to three months, and meaningful business results within four to eight months — depending on competition, domain age, and the site's current state. Be wary of anyone promising a first-page ranking within a month.
→Is SEO worth it for small businesses?
Yes — and small businesses sometimes have the advantage: focusing on a niche or a specific region lets you beat bigger competitors. SEO for small businesses starts with focused, high-intent phrases and expands from there as the site builds authority.
→What's the difference between an SEO consultant and an SEO agency?
At a large SEO agency, your site is one of dozens of accounts run to a template. An independent SEO consultant works with you directly: strategy, execution, and accountability sit with one person. I add one more layer — I rank my own sites first, so what I recommend is what already works for me in practice.
Want more customers from Google?
Send me your site's URL and I'll come back with an initial read — where you stand today, and what's worth fixing first.