Case studies
What the work produced
Screenshots, not redrawn charts. Client names are withheld and no domain is visible in the Search Console captures; where a property is my own, it's named.
The three layers, on one client
Named by an AI engine. Sitting in the local pack.
Porat Law is a Hadera law firm. It shows up in AI answers about real-estate and wills lawyers in Israel, and it holds a place in Google's local pack for its core local query — the AEO and GEO layers doing exactly what the top of this page describes.
Named and described in an AI answer
The model names the firm, its principal and its practice areas in an answer about real-estate, wills and enduring power of attorney. The citation on that passage points at third-party coverage rather than the firm's own site — which is what presence in the sources a model reads actually looks like.
Second in the local pack
Google's Places block for משרד עורכי דין בחדרה — "law office in Hadera". 5.0 from 38 reviews, above firms with far more reviews.
Perplexity: named for a national query
Asked for leading lawyers in Israel, Perplexity returns the firm by name — and flags that the source it drew on is promotional rather than a neutral ranking. Surfacing at all is the win; the caveat is a fair read of the source, and it is exactly why corroboration has to be earned across more than one outlet.
Perplexity: again, on a different framing
A separate session, a differently-worded question, the same firm singled out. Repeatability across sessions is the signal worth watching — one lucky answer is noise. The same caveat about the source appears again, and it belongs in the screenshot rather than cropped out of it.
The positions themselves
Click graphs show what a ranking earned. These show the ranking.
Sporting goods store, Israel
First for כפפות איגרוף — "boxing gloves" — with the business panel carrying the map, hours and 184 reviews at 5.0, above the shopping carousel's national retailers.
Porat Outsourcing — my own company
First for חברת אאוטסורסינג — "outsourcing company" — appearing twice on the page, in the top block and again as an organic result. This is the one in the set I can name without reservation, and it's the clearest version of the claim on this page: the playbook runs on my own properties first.
Search Console, seven properties
What the rankings earned, month by month.
- clicks
- 8.8K
- clicks
- impressions
- 346.2K
- impressions
Google Search Console · Last 3 months
- clicks
- 2.49K
- clicks
- impressions
- 202K
- impressions
- avg. position
- 10.5
- avg. position
Google Search Console · Last 28 days
Comparison site
- clicks
- 839
- clicks
- impressions
- 36K
- impressions
- avg. position
- 5.1
- avg. position
Google Search Console · Last 28 days
Travel site
- clicks
- 1K
- clicks
- impressions
- 58.7K
- impressions
Google Search Console · Last 3 months
Leading mental health site, Israel
- clicks
- 365
- clicks
- impressions
- 18.6K
- impressions
- avg. position
- 18
- avg. position
Google Search Console · Last 28 days
Consumer app
- clicks
- 1,003
- clicks
Scaled from near zero over the period.
Google Search Console · Last 3 months
Family office site
- clicks
- 552
- clicks
- impressions
- 12.4K
- impressions
- CTR
- 4.5%
- CTR
Google Search Console · Last 3 months
Want to know where you stand?
Send me your site's URL and I'll come back with an initial read — where you show up today in search and in AI answers, and what's worth fixing first.