About
Builder first,
consultant second
I'm Dor — an entrepreneur based in Tel Aviv. I studied at Tel Aviv University, started out in software, and moved into building my own online businesses.
These days I run a portfolio that spans e-commerce, affiliate publishing, and consumer apps. The common thread is distribution: figuring out how a product reaches its users, and building the systems that make that repeatable. AI tools are part of my daily workflow — content, development, media buying, and operations.
I work in English, Hebrew, and German, and spend most of my time on EU & US markets.
The path so far
- 2021 — Today
Founder & CEO, Porat
Running a portfolio of e-commerce, affiliate, and media assets: acquisition funnels, content operations, SEO, and performance marketing across EU & US markets, with distributed teams for software, data, and marketing.
- 2020 — Today
Co-Owner, Lumond
E-commerce brand turning candles into plants. Built from concept to a DTC and B2B business selling in 10+ European markets, with suppliers and logistics partners in Portugal, France, and Germany.
- 2019 — 2020
Full Stack Developer, Tribe
Built front-end features for a virtual training platform in a SaaS environment, working with cross-functional teams on live sessions and workshops.
- 2016 — 2018
Technical Support Engineer, Rafael
Maintained and optimized mission-critical simulation environments at Rafael Advanced Defense Systems.
Want to talk?
I'm open to consulting projects, collaborations, media partnerships, and interesting acquisitions.