# Dor Porat — SEO, AEO & GEO consultant

> Dor Porat is a Tel Aviv-based operator and consultant. He runs e-commerce, affiliate and app properties across EU and US markets and advises businesses on organic visibility — ranking in Google and Bing, winning answer boxes, and being cited by ChatGPT, Perplexity and AI Overviews.

## Services

- [SEO, AEO & GEO Consulting | Dor Porat](https://dorporat.com/seo): Organic visibility for the AI search era: ranking in Google, winning answer boxes, and getting cited by ChatGPT, Perplexity and AI Overviews.
- [What the work produced](https://dorporat.com/case-studies): Real results from client and portfolio sites: a law firm named in AI answers, two sites ranking first for their core query, and Search Console data.
- [How working together actually goes](https://dorporat.com/consulting): How a consulting engagement works: a short intro call, opportunity mapping, hands-on implementation and measurement.

## Definitions

- [What is SEO?](https://dorporat.com/seo/what-is-seo): SEO in plain terms: what it actually covers, its three components, how it's measured, and why it's the foundation AEO and GEO are built on.
- [What is AEO?](https://dorporat.com/seo/what-is-aeo): AEO explained: what answer engine optimization means, how it differs from classic SEO, and how to structure content to win featured snippets and People Also Ask.
- [What is GEO?](https://dorporat.com/seo/what-is-geo): GEO explained: how generative engine optimization works, how ChatGPT, Perplexity, Gemini and AI Overviews decide what to cite, and why GEO can't be separated from SEO.
- [What is topical authority?](https://dorporat.com/seo/topical-authority): What topical authority means, how topical maps and central entities work, and why complete coverage is what makes a source retrievable.

## Practical guides

- [How to optimise a page for answer engines](https://dorporat.com/seo/aeo-checklist): Eleven checks that decide whether a search engine can lift an answer out of your page: answer placement, question-shaped headings, schema, tables and freshness.
- [How to get cited by generative engines](https://dorporat.com/seo/geo-checklist): What research shows raises citation rates in generative engines, what measurably lowers them, and the checks that decide whether a model quotes you or a competitor.

## Free tools

- [Three checks, no signup](https://dorporat.com/tools): Three free checks for any site: whether AI crawlers are allowed in robots.txt, whether you publish a valid llms.txt, and how a page's SEO signals look.
- [robots.txt checker](https://dorporat.com/tools/robots-txt): Check any site's robots.txt and see at a glance whether GPTBot, PerplexityBot, ClaudeBot, Google-Extended and the rest are allowed or blocked — plus declared sitemaps.
- [llms.txt checker](https://dorporat.com/tools/llms-txt): Check whether a site publishes llms.txt and llms-full.txt, and whether the file follows the convention: a title, a summary and linked sections that AI tools can read.
- [Site SEO checker](https://dorporat.com/tools/seo-check): Check a page's title, description, H1s, canonical, hreflang, structured data and Open Graph — the signals search engines and AI crawlers read.

## About and portfolio

- [Dor Porat — SEO, AEO & GEO Consultant](https://dorporat.com): Dor Porat builds online businesses across EU & US markets, and consults on organic visibility — ranking in Google and getting cited by AI engines.
- [Operator first, consultant second](https://dorporat.com/about): Dor Porat, Tel Aviv operator and developer. Computer Science, TAU. Runs Lumond, Porat Outsourcing and a portfolio of affiliate sites and iOS apps.
- [Ventures & products](https://dorporat.com/ventures): The portfolio behind the consulting: Porat Outsourcing, Lumond, Guideline Genetics, plus affiliate publishing and consumer apps across EU & US markets.

## Legal

- [Privacy policy](https://dorporat.com/privacy)
- [Terms of use](https://dorporat.com/terms)
- [Accessibility statement](https://dorporat.com/accessibility)

## Notes

- Content is available in English and Hebrew; every page has a counterpart declared with reciprocal hreflang. Markdown is available on any page by requesting it with an Accept: text/markdown header, or by appending .md to the path. The three checkers under /tools are also exposed as MCP tools at /api/mcp.
- Hebrew edition: https://dorporat.com/he/llms.txt
- Full text: https://dorporat.com/llms-full.txt