# Dor Porat — SEO and AI implementation consultant > Dor Porat is a Tel Aviv-based operator and consultant. He runs e-commerce, affiliate and app properties across EU and US markets. He advises businesses on two things: organic visibility (ranking in Google and Bing, winning answer boxes, and being cited by ChatGPT, Perplexity and AI Overviews) and AI implementation (automations, agents and internal tools for processes a business already runs, plus custom AI products built into what it sells). Content is available in English and Hebrew; every page has a counterpart declared with reciprocal hreflang. Markdown is available on any page by requesting it with an Accept: text/markdown header, or by appending .md to the path. The three checkers under /tools are also exposed as MCP tools at /api/mcp. --- # SEO, AEO & GEO Consulting | Dor Porat > Organic visibility for the AI search era: ranking in Google, winning answer boxes, and getting cited by ChatGPT, Perplexity and AI Overviews. Source: https://dorporat.com/seo ## SEO, AEO and GEO — what's actually different Same page, three different things to win. Most sites optimize for the first and quietly lose the other two. ### SEO — Classic search optimization Ranking high in Google and Bing: query research, technical work on the site, and the content and links that get you onto page one. ### AEO — Answer engine optimization Winning the answer itself rather than the click: content built around real customer questions, with structured data that gets you into featured snippets and People Also Ask. ### GEO — Visibility in AI engines Getting ChatGPT, Perplexity, Gemini and AI Overviews to cite your business in the answer: wording models choose to quote, and presence in the sources they read. ## The work Organic search rests on three legs — technical health, content and authority. Here is what each one means in practice. ### Topical map & query research Before anything gets written: the map. What your central subject is, which of its attributes people actually search for, and which pages have to exist to cover the whole query network. Not a keyword list — a structure. ### Technical SEO Load speed and Core Web Vitals, URL and heading structure, structured data, and clean indexing in Google, Bing and the crawlers behind the AI engines. ### Content that ranks and gets quoted Pages written against the map: service pages, definitions, comparisons. A direct answer near the top, real depth below it, and phrasing a language model can lift without mangling. ### Links & authority A clean link profile built up over time — the authority both Google and the retrieval step behind AI answers lean on — without the shortcuts that invite a penalty. ### E-commerce & WordPress Category architecture, product pages, faceted filters and pagination that search engines can read instead of drown in. ### International SEO Organic growth across EU & US markets: research in the target language, hreflang that is actually reciprocal, and content adapted per market rather than translated at it. ## How it works Four stages. You see the map before anything gets built. 1. **Diagnosis** — Where things stand: how the site reads to Google and to AI engines, technical health, existing coverage, link profile and competitors. 2. **The map** — Your central subject, its attributes, and the full set of pages needed to cover them — prioritised by what moves revenue, not by search volume alone. 3. **Execution** — Technical fixes, content built against the map, and link work — on my own or alongside your team, whichever fits how you already work. 4. **Measurement** — Rankings, traffic and conversions, plus how often your brand appears in AI answers — with a report on what moved and why. ## Frequently asked questions ### What is SEO? SEO — Search Engine Optimization — is the practice of getting a site into the organic results of Google and other search engines without paying per click. It combines technical health, content that answers real queries, and links that build the domain's authority. ### What is AEO? AEO — Answer Engine Optimization — is structuring content so a search engine can lift a clean, self-contained answer out of it and show that answer directly, in a featured snippet or a People Also Ask box, rather than just linking to the page. ### What is GEO? GEO — Generative Engine Optimization — is making sure that when someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews a question in your space, your business appears in the generated answer and is cited as a source. ### Is SEO still relevant now that people ask AI instead? More than ever, because AI engines don't invent answers. They run a retrieval step first, pulling in pages that already look authoritative — usually the same pages ranking well in ordinary search — and then write an answer grounded in those. If you aren't retrievable, you can't be cited. ### What's the difference between organic and paid search? Paid search delivers traffic immediately and stops the moment the budget does. Organic takes months but builds an asset: visits that keep arriving without media spend, at a cost per lead that falls over time. For most businesses the answer is both — paid for now, organic for later. ### How much does SEO consulting cost? It varies widely with competitiveness and scope, typically from a few thousand to tens of thousands of dollars a month. I don't work from a price sheet: after a short audit of your site and competitors I scope the work to your goals, starting with whatever moves the needle most. ### How long before I see results? Usually first ranking movement within a few weeks to three months, and meaningful business results in four to eight months, depending on competition, domain age and the state of the site. Be wary of anyone promising page one within a month. ### Is this worth it for a small business? Often especially so. Focusing on a niche or a single region lets a small site beat much larger competitors, because covering a narrow subject completely is achievable in a way that covering a broad one isn't. You start with high-intent phrases and widen as authority builds. --- # What the work produced > Real results from client and portfolio sites: a law firm named in AI answers, two sites ranking first for their core query, and Search Console data. Source: https://dorporat.com/case-studies Screenshots, not redrawn charts. Client names are withheld and no domain is visible in the Search Console captures; where a property is my own, it's named. --- # How working together actually goes > How an engagement works: intro call, opportunity mapping, hands-on implementation, measurement. Across organic visibility, AI implementation and growth. Source: https://dorporat.com/consulting ## What I take on Three areas: organic visibility, AI implementation and growth. The first has its own page, because it's where most of the work happens. ### Organic visibility SEO, AEO and GEO — ranking in search, winning answer boxes, and being cited by AI engines. ### AI implementation Two halves: automating the work you already do (LLM workflows, agents, internal tools, content pipelines), and building AI into the product itself (assistants, search and retrieval, generation). I train your team to run both. ### Growth Funnels, monetization, retention and measurement — drawn from running DTC brands and affiliate publishing operations rather than from a framework. ## The engagement Four stages. You can stop after any of them. 1. **Intro call** — A short conversation about your business and what you're trying to solve. No commitment, and no deck. 2. **Opportunity mapping** — I map where the work would actually move something for you, and we agree on a focused plan with a defined scope. 3. **Implementation** — Hands-on building and integration with what you already run, training your team as we go rather than after. 4. **Measurement** — We track results against the goals we set, adjust, and decide together what's worth expanding. ## Common questions ### What does an engagement look like in practice? A short discovery phase followed by a focused project — weeks rather than months. I prefer starting with something small that shows value quickly, then expanding once it does. ### Who is this for? Businesses that want practical results without hiring a full team: e-commerce companies, agencies, content sites, startups and service businesses. If you have repetitive manual processes, there is usually an AI opportunity inside them. ### What does AI implementation actually cover? Two things. Automating processes you already run (LLM workflows, agents, internal tools, content and reporting pipelines), and building AI into the product itself: assistants, search and retrieval, generation features. It starts by mapping which of those is worth the money, and ends with your team running it without me. ### What makes this different from an agency? The advice comes from my own products. I run e-commerce brands, affiliate sites and apps and have acquired millions of users for them, so what I recommend is what I already use rather than what's currently fashionable. ### How do we start? Send me a message on LinkedIn with a couple of lines about your business. If it looks like a fit, we'll set up an intro call. --- # What is SEO? > Search engine optimization, in plain terms: what it actually covers, and why it stays the foundation everything else is built on. Source: https://dorporat.com/seo/what-is-seo | | | | --- | --- | | Stands for | Search Engine Optimization | | In one line | Earning organic positions in search results without paying per click. | | Where it applies | Google, Bing, and any crawler-driven index | | Made of | Technical health · content · links and authority | | Measured by | Rankings, organic sessions, conversions and revenue | | Depends on | Nothing — it is the base layer | **SEO — search engine optimization** — is the practice of shaping a website so it ranks well in the organic, unpaid results of search engines like Google and Bing. You don't pay per click for an organic position. You earn it by making the site technically sound, genuinely relevant to what people search for, and trusted by other sites that link to it. ## The three components Nearly everything in SEO falls into one of three buckets. - **Technical SEO** — the plumbing: load speed, mobile usability, a clean URL structure, crawlability, and structured data that tells search engines and AI crawlers what a page is about. - **Content** — pages that answer what someone is actually searching for, built from real query research rather than guesswork about what sounds important. - **Links and authority** — other sites linking to yours, which search engines read as a vote of confidence. Relevance and quality matter far more than raw count. ## How SEO is measured Mainly through organic traffic, keyword rankings, and — the part that matters — the conversions and revenue that traffic produces. Rankings that never turn into business results are a vanity metric, not a goal. ## Why it still matters Search is still where most buying journeys begin, and organic is the only channel that compounds without an ongoing media budget. A page published two years ago can still be bringing in customers today, which no paid campaign does once the spend stops. ## SEO is the foundation for AEO and GEO Search behaviour has expanded past ten blue links. People now expect a direct answer — sometimes from Google's own answer boxes, sometimes from an assistant like ChatGPT or Perplexity. Those disciplines are called [AEO](https://dorporat.com/seo/what-is-aeo) and [GEO](https://dorporat.com/seo/what-is-geo), and both are built on the same base: a technically healthy site with content that genuinely answers the question. Skip the fundamentals and there is nothing for the other two layers to stand on. ## Frequently asked questions ### Is SEO a one-time project or ongoing work? Ongoing. Search engines re-crawl and re-rank constantly, competitors keep publishing, and algorithms change. A site can coast on inertia for a while, but sustained growth needs continuous work: new coverage, technical maintenance, and a link profile that keeps growing. ### Does SEO work the same for every kind of website? The fundamentals are identical everywhere — technical health, content, links — but the emphasis shifts. E-commerce leans on category and product architecture; local businesses lean on maps and citations; content sites lean on depth of coverage and internal linking. ### How long does SEO take to work? First ranking movement typically appears within a few weeks to three months, and meaningful business results within four to eight months, depending on competition, domain age and the current state of the site. --- # What is AEO? > Answer engine optimization — the discipline of winning the answer itself, not just a place in the results list. Source: https://dorporat.com/seo/what-is-aeo | | | | --- | --- | | Stands for | Answer Engine Optimization | | In one line | Structuring a page so a search engine can lift a clean answer out of it. | | Where it applies | Featured snippets, People Also Ask, voice assistants | | Made of | Question-shaped headings · direct first sentences · FAQ and HowTo schema | | Measured by | How many answer boxes you own for your query set | | Depends on | [SEO](https://dorporat.com/seo/what-is-seo) | **AEO — answer engine optimization** — is the practice of structuring content so a search engine can lift a direct answer out of it rather than merely linking to it. Instead of competing only for a click, you compete to _be_ the answer: in Google's featured snippets, in the People Also Ask boxes, and in what voice assistants read aloud. ## How AEO differs from classic SEO [Ordinary SEO](https://dorporat.com/seo/what-is-seo) aims to rank a page in the results list. AEO goes one layer deeper: ranking isn't enough, because the content also has to be shaped so a clean, self-contained answer can be extracted from it. In practice that means three things. - Writing the actual question as a heading, in the words a customer would use. - Answering it directly in the first sentence or two that follow — no preamble. - Backing it with structured data (FAQPage or HowTo) that spells the question/answer pairing out explicitly for machines. ## Where AEO shows up The most visible surface is the featured snippet, the boxed answer above the normal results. Just below it usually sits People Also Ask, an expandable list of related questions pulled from exactly this kind of structured content. The same discipline improves how voice assistants read your content out. ## AEO and GEO are close cousins AEO optimizes for Google's own answer surfaces. [GEO](https://dorporat.com/seo/what-is-geo) optimizes for generative engines like ChatGPT and Perplexity, which synthesise an answer from several sources at once. The techniques overlap heavily — clear, well-structured, directly-answering content — but GEO also cares about how quotable your specific phrasing is to a language model, not just how extractable it is to Google. ## Frequently asked questions ### Is AEO the same as featured snippet optimization? Featured snippets are the most visible example, but AEO is broader. It also covers People Also Ask, voice assistant answers, and increasingly the way generative engines lift a short answer from a page. The common thread is structuring content so the answer can be extracted cleanly. ### Do I need special tools for AEO? No. The requirements are disciplined content structure — clear questions as headings with direct answers immediately after — and structured data that makes the pairing explicit. No paid tool substitutes for getting those two right. ### Does winning the answer box reduce my traffic? It can for a single query, since a searcher who gets a complete answer may not click. But it also wins visibility on queries you would never earn a click for otherwise, and it builds the same signals GEO relies on to get your brand cited by AI engines rather than a competitor. --- # What is GEO? > Generative engine optimization — making sure ChatGPT, Perplexity, Gemini and AI Overviews cite your business when someone asks about your space. Source: https://dorporat.com/seo/what-is-geo | | | | --- | --- | | Stands for | Generative Engine Optimization | | In one line | Being retrieved and cited as a source inside an AI-generated answer. | | Where it applies | ChatGPT, Perplexity, Gemini, Google AI Overviews | | Made of | Quotable phrasing · topical depth · presence in retrieved sources | | Measured by | Share of AI answers in your space that name you | | Depends on | [SEO](https://dorporat.com/seo/what-is-seo) and [AEO](https://dorporat.com/seo/what-is-aeo) | **GEO — generative engine optimization** — is optimizing for AI-powered search: making sure that when someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews a question in your space, your business appears in the answer and is cited as a source rather than a competitor. ## How generative engines actually work Most AI answer engines don't invent facts from nothing. They run a retrieval step first, pulling in a handful of pages that already look authoritative on the topic — usually the same pages already ranking well in ordinary search — and then generate a response grounded in those sources, citing the ones it leans on most. That single fact is why GEO can never be separated from [SEO](https://dorporat.com/seo/what-is-seo): a page that never gets retrieved can never get cited. ## What actually moves the needle - **A healthy SEO foundation.** Technical health and existing authority decide whether you enter the retrieval set at all. - **Clear, quotable writing.** Direct statements a model can lift without distortion, rather than claims buried inside marketing copy. - **Topical depth.** Covering a subject completely, the way [topical authority](https://dorporat.com/seo/topical-authority) content does, signals that the site understands the whole subject rather than getting lucky on one page. - **Structured data.** The same schema that helps [AEO](https://dorporat.com/seo/what-is-aeo) helps AI crawlers parse exactly what a page claims. ## GEO is additive, not a replacement None of this replaces the layers underneath it. A site with strong technical SEO, content built around real questions, and enough depth to be treated as an authority is already most of the way to being retrievable. GEO adds the last part: writing and structuring with an eye to how a language model reads and quotes, and then tracking how the brand actually shows up in answers. ## Frequently asked questions ### How do AI engines decide what to cite? Most of them run a retrieval step first, pulling in pages that already rank well and look authoritative on the topic, then generate an answer grounded in those sources and cite the ones it draws from most directly. Sites that don't rank well in ordinary search rarely get retrieved in the first place. ### Can I do GEO without doing SEO? Not realistically. GEO sits on top of the same signals SEO already measures — technical health, authority, clarity — because those decide whether an engine's retrieval step finds the page at all. Treat GEO as an additional layer on a healthy foundation, not a replacement for one. ### How do I know if AI engines are citing me? Run your own brand and topic queries through ChatGPT, Perplexity and Google's AI Overviews and see what comes back. Some analytics tools now separate referral traffic from AI engines, which is worth setting up alongside ordinary Search Console monitoring. --- # What is topical authority? > Why search engines and language models trust sites that cover a subject completely — and treat a single well-optimized page as a lucky accident. Source: https://dorporat.com/seo/topical-authority | | | | --- | --- | | In one line | How completely and coherently a site covers one subject. | | Built with | A topical map: a central entity, a core section and an outer section | | Not the same as | Publishing volume — unstructured volume dilutes it | | Measured by | Coverage of the query network, and rankings gained without new links | | Why it matters now | Retrieval favours sources that cover an entity completely | | Framework by | Koray Tuğberk Gübür | **Topical authority** is the degree to which a search engine — or a language model — treats a site as a credible, comprehensive source on a subject, rather than a page that happened to rank for one query. A site with topical authority on organic search doesn't have one good article about it. It has coherent coverage of the concepts around it, each piece reinforcing the others. ## The topical map: core section and outer section The practical tool is a **topical map**. It splits content into a **core section** — the commercial pages that describe what you actually sell, where monetization and ranking signals concentrate — and an **outer section** of definitional content explaining the concepts a prospective customer needs first. Internal links flow from the outer section inward to the core, never the reverse. This cluster is a worked example of exactly that. [The consulting page](https://dorporat.com/seo) is the core section; [What is SEO?](https://dorporat.com/seo/what-is-seo), [What is AEO?](https://dorporat.com/seo/what-is-aeo) and [What is GEO?](https://dorporat.com/seo/what-is-geo) are the outer section. Each answers one distinct question, links to its siblings, and links inward. ## The central entity Every page in a well-built cluster relates back to one clear **central entity** — here, organic visibility consulting. That consistency is what lets a search engine, or a model running retrieval for a [GEO](https://dorporat.com/seo/what-is-geo) answer, infer what the site is fundamentally about instead of judging each page in isolation. ## Why it matters more under AI search than it did before A generative engine assembling an answer is effectively asking whether a source understands the whole subject or got lucky once. It retrieves a cluster of passages, not a single page, and favours sources that cover an entity completely. Depth and breadth stopped being a ranking nicety and became the thing that decides whether you enter the retrieval set at all. ## Where the framework comes from The idea that search rewards comprehensive coverage has roots in general information-retrieval research, but the practical framework practitioners use today — topical maps, source context, central entities and semantic content networks — was developed and popularised most prominently by **Koray Tuğberk Gübür**. It is the approach this site is built on, this page cluster included. ## Frequently asked questions ### What is a topical map? A topical map is a plan for covering a subject completely: a core section of commercial pages describing what you sell, and an outer section of definitional content explaining the concepts around it. Each outer page links inward to the core and across to its siblings, forming a connected cluster rather than a pile of unrelated posts. ### What is a central entity? The central entity is the one clear subject a site or a section of it is about — a person, brand, product or service — that every page in the cluster relates back to. Search engines use that consistency to understand what the site is fundamentally about instead of treating each page as an isolated document. ### Is topical authority just publishing a lot of content? No. Volume without structure doesn't build authority and can dilute it, because near-duplicate pages raise the cost of crawling and evaluating the site without adding coverage. What matters is breadth of sub-topics, depth on each, and how deliberately the pages connect around one central entity. ### Who coined the term topical authority? The concept has roots in information-retrieval research, but its modern practical framework in SEO — topical maps, central entities and semantic content networks — was developed and popularized most prominently by Koray Tuğberk Gübür. --- # Three checks, no signup > Three free checks for any site: whether AI crawlers are allowed in robots.txt, whether you publish a valid llms.txt, and how a page's SEO signals look. Source: https://dorporat.com/tools They run server-side against the live URL, grade what they find, and show you every check behind the grade. Nothing is stored. ### robots.txt checker Reads the file at /robots.txt and works out, rule by rule, which crawlers may fetch your site root. Most sites that can't get cited by AI engines are blocking the crawler by accident. https://dorporat.com/tools/robots-txt ### llms.txt checker Looks for /llms.txt and /llms-full.txt and checks the structure the convention asks for: one H1 title, a short summary, and sections of links. A common failure is a site answering 200 with its HTML 404 page — that's reported separately. https://dorporat.com/tools/llms-txt ### Site SEO checker Fetches one URL and reports the on-page signals a crawler reads: title, description, headings, canonical, hreflang, structured data, Open Graph and alt coverage — graded, with every check shown. https://dorporat.com/tools/seo-check --- # robots.txt checker > Check any site's robots.txt and see at a glance whether GPTBot, PerplexityBot, ClaudeBot, Google-Extended and the rest are allowed or blocked — plus declared sitemaps. Source: https://dorporat.com/tools/robots-txt Reads the file at /robots.txt and works out, rule by rule, which crawlers may fetch your site root. Most sites that can't get cited by AI engines are blocking the crawler by accident. These run against the live URL from my server. Nothing you enter is stored or logged beyond the request itself. The written summary is generated by a language model, so the URL and the checks are sent to OpenRouter for that step — the checks and the grade are computed here and need no third party. --- # llms.txt checker > Check whether a site publishes llms.txt and llms-full.txt, and whether the file follows the convention: a title, a summary and linked sections that AI tools can read. Source: https://dorporat.com/tools/llms-txt Looks for /llms.txt and /llms-full.txt and checks the structure the convention asks for: one H1 title, a short summary, and sections of links. A common failure is a site answering 200 with its HTML 404 page — that's reported separately. These run against the live URL from my server. Nothing you enter is stored or logged beyond the request itself. The written summary is generated by a language model, so the URL and the checks are sent to OpenRouter for that step — the checks and the grade are computed here and need no third party. --- # Site SEO checker > Check a page's title, description, H1s, canonical, hreflang, structured data and Open Graph — the signals search engines and AI crawlers read. Source: https://dorporat.com/tools/seo-check Fetches one URL and reports the on-page signals a crawler reads: title, description, headings, canonical, hreflang, structured data, Open Graph and alt coverage — graded, with every check shown. These run against the live URL from my server. Nothing you enter is stored or logged beyond the request itself. The written summary is generated by a language model, so the URL and the checks are sent to OpenRouter for that step — the checks and the grade are computed here and need no third party. --- # Dor Porat — SEO and AI Consultant > Dor Porat builds online businesses across EU & US markets, and consults on two things: organic visibility in Google and AI answers, and AI implementation. Source: https://dorporat.com I build online businesses — and make them findable. E-commerce, affiliate sites and apps across EU & US markets, and the millions of users acquired for them — mostly through organic search. I consult on the same things I do for myself: getting found in Google and in AI answers, and putting AI to work inside the business. ## I build & scale distribution systems What drives me is distribution: taking a good product and finding the systems, media and partnerships that make it scale. Over the last few years I've grown multiple online brands, managed distributed teams, and built media funnels across travel, retail and lifestyle niches. Today that means growing content and affiliate operations across EU & US markets, buying and optimizing underperforming online assets, and building AI into the stack: automations and agents that run the operations, and AI features inside the products themselves. ## Track record - Millions users acquired - 10+ markets, EU & US - 6+ years building online assets - 3 companies founded & operating --- # Operator first, consultant second > Dor Porat, Tel Aviv operator and developer. Computer Science, TAU. Runs Lumond, Porat Outsourcing, affiliate sites and iOS apps. Consults on SEO and AI. Source: https://dorporat.com/about I'm Dor — an operator and developer based in Tel Aviv. I studied Computer Science at Tel Aviv University, started out writing code, and moved into building my own online businesses. Today I run Lumond, a direct-to-consumer e-commerce brand; Porat Outsourcing; and a growing portfolio of affiliate sites and iOS apps. SEO isn't a line item for me — it's the part of the work I actually enjoy: query research, technical fixes, and figuring out why a page ranks or doesn't. AI is in the daily workflow (content production, development, media buying and operations), and that same implementation work is what I do for clients: automations and agents for the processes a business already runs, and custom AI products built into what it sells. I work in English, Hebrew and German, mostly on EU and US markets. ## The path so far ### Founder & CEO, Porat Outsourcing (2021 — today) Distributed teams for software, data and marketing — the shared infrastructure the rest of the portfolio runs on: acquisition funnels, content operations, SEO and performance marketing across EU & US markets. ### Co-owner, Lumond (2020 — today) An e-commerce brand turning candles into plants. Built from concept to a DTC and B2B business selling in 10+ European markets, with suppliers and logistics partners in Portugal, France and Germany. ### iOS apps (2019 — today) A growing portfolio of consumer iOS apps — built, shipped and maintained largely solo, from idea to App Store, with AI woven through the development workflow. ### Full-stack developer, Tribe (2019 — 2020) Front-end features for a virtual training platform in a SaaS environment, working with cross-functional teams on live sessions and workshops. ### Technical support engineer, Rafael (2016 — 2018) Maintained and optimized mission-critical simulation environments at Rafael Advanced Defense Systems. ### B.Sc. Computer Science, Tel Aviv University (Education) The technical foundation under everything since — the apps and e-commerce infrastructure I run, and the SEO work I do for clients. --- # Ventures & products > The portfolio behind the consulting: Porat Outsourcing, Lumond, Guideline Genetics, plus affiliate publishing and consumer apps across EU & US markets. Source: https://dorporat.com/ventures A portfolio built on one idea: good products deserve good distribution. Each venture covers a different corner — commerce, publishing, apps, services — and they share infrastructure, teams and playbooks. ### Porat Outsourcing - Category: Outsourcing - Market: EU & US - URL: https://porat.dev Distributed teams for software, data and marketing operations. Also the umbrella for the wider portfolio — the shared infrastructure, tooling and playbooks the other ventures run on. ### Lumond - Category: E-commerce - Market: 10+ EU markets - URL: https://lumond.com An e-commerce brand turning candles into plants. Concept to DTC and B2B business, covering the full product lifecycle: design, manufacturing, fulfillment and marketing. ### Guideline Genetics - Category: Health-tech - Market: International - URL: https://guidelinegenetics.com/ A platform making clinical genetics guidelines accessible and actionable for practitioners and patients. ### Affiliate & media portfolio - Category: Publishing - Market: EU & US Content and affiliate sites across travel, retail and lifestyle niches — acquisition funnels, organic search and monetization, increasingly run through AI content workflows. ### Consumer apps - Category: Apps - Market: App Store A growing portfolio of consumer mobile apps, built and maintained with AI-heavy workflows, from idea to App Store.